Back
AUIS REDESIGN
(Auckland University Indian Society)
A bright, distinctive visual identity for AUIS, built to flex across merch, events, and socials while staying recognisable.
https://www.instagram.com/au.indiansociety/?hl=en
Team
Timeline
Role
Me, myself, and I :D
Ongoing
The only Graphic Designer for AUIS, I was responsible for developing the club’s visual identity. Designing Merch &producing graphic content to represent the club
ILUME
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
ILLUME
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
THE CHALLENGE
For this year's AUIS branding, I wanted to create a visual identity that felt exciting, modern, and distinctive without relying on stereotypical cultural imagery. I wanted the branding to appeal to students looking for events that felt exciting and worth showing up for, while helping AUIS stand out among other university clubs.
At the beginning of the year, I struggled to establish a consistent visual direction. Although I had a colour palette and typography in place, my posts often felt disconnected, with different styles competing across the society's social media.
With the final major events of the year approaching, I saw an opportunity to reassess my approach and become more intentional about how I developed and applied the visual identity.
BUILDING A VISUAL DIRECTION
I started by creating a moodboard of visual references that captured the direction I wanted to take AUIS. I was drawn to bold editorial layouts, expressive typography, vibrant colour combinations, and playful graphic elements.
My goal was to create designs that would catch someone's attention while scrolling through Instagram. I wanted the branding to feel contemporary and expressive, using bright colours and bold motifs to build excitement around the society's events.
Rather than approaching each design independently, I began referring to the moodboard more closely when making creative decisions. It became a point of reference for the colours, typography, compositions, and visual elements I wanted to carry throughout the branding.
COLOUR PALETTE
I explored how a bold colour palette could help AUIS stand out and create a recognisable visual presence. Colour became an important part of establishing the overall energy of the branding and connecting different designs.
LOGO VARIATIONS
Wax Seal
Original
Stamp
Glow
The logo variations formed another part of the visual identity. I considered how the different versions could represent an event and work alongside the wider branding.
TYPOGRAPHY
Heading - Editorial Today
Body text - Poppins
Subheading - Sloop Script Two
Typography helped establish the personality of the identity. Drawing on my editorial design references, I explored how bold headings and contrasting type styles could create visual hierarchy and make the designs feel more expressive.
SOCIAL MEDIA POSTS
Real life applications plus two special event posters based on a certain theme
One of my main goals was to make the posts feel more cohesive. I started paying closer attention to how colour, typography, composition, layout, and graphic elements worked together.
Instead of treating each post as an isolated design, I began considering how the pieces would look as a collection and how their elements can be shared. Although each post had a different purpose, I wanted them to share a recognisable visual style.
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
CAROUSELS
The event recap carousels were an opportunity to capture the energy of AUIS events and bring those moments together in a continuous visual experience. Rather than treating each slide as a separate graphic, I designed the layouts to flow into one another, encouraging viewers to swipe through the recap.
I wanted the carousels to feel engaging and expressive while remaining consistent with the wider visual identity. This meant considering how typography, graphic elements, and photography could work together across the sequence without interrupting the overall flow.
CAROUSELS
CAROUSELS
CAROUSELS
CAROUSELS
CAROUSELS
CAROUSELS
CAROUSELS
LANYARD CARDS
Exec lanyard Made for the 2026 exec to wear at events; quick, at-a-glance ID that still carries the brand beyond graphic design
LANYARD CARDS
LANYARD CARDS
LANYARD CARDS
LANYARD CARDS
LANYARD CARDS
MERCH
under construction with matcha, modern family, and procrastination :D
EVALUATING MY PRACTICE
I evaluated my progress by comparing my earlier designs with my newer work and paying attention to feedback from my team.
Looking back at the earlier posts, I could identify several inconsistencies in composition, typography, elements, layout, and colour. In my newer designs, these elements worked together more cohesively, creating a more consistent visual style across the different applications.
My team also responded positively to the overall aesthetic and colour choices. This feedback gave me an outside perspective on the direction I was developing and helped me recognise the value of creating a cohesive visual language.
Although this feedback was useful, it was an informal way of evaluating the work rather than a structured measure of audience response. In future projects, I want to document feedback more in depth and gather perspectives from the intended audience as well.
REFLECTION & NEXT STEPS
AUIS
AUIS
director
of events
SHAURYA SRIRAM
AUIS
AUIS
KATHIE BAHAD
President
Old posts: Semester one
This experience taught me the importance of having a clear visual direction before developing individual designs. While I had already set a colour palette and typography earlier in the year, I realised that having these elements alone did not mean consistency.
Referring to my moodboard more often helped me make more considered decisions and connect the different applications through a shared visual style and elements.
Moving forward, I want to carry this approach into my future design work by establishing clearer visual references, documenting my decisions throughout the process, and creating more intentional ways to evaluate my designs. I also want to continue exploring how bold, expressive visual identities can communicate a brand's personality without relying on predictable conventions.
Home
Contact
Posters
Projects
About
Back
AUIS REDESIGN
(Auckland University Indian Society)
A bright, distinctive visual identity for AUIS, built to flex across merch, events, and socials while staying recognisable.
https://www.instagram.com/au.indiansociety/?hl=en
Team
Timeline
Role
Me, myself, and I :D
Ongoing
The only Graphic Designer for AUIS, I was responsible for developing the club’s visual identity. Designing Merch &producing graphic content to represent the club
ILUME
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
ILLUME
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
THE CHALLENGE
For this year's AUIS branding, I wanted to create a visual identity that felt exciting, modern, and distinctive without relying on stereotypical cultural imagery. I wanted the branding to appeal to students looking for events that felt exciting and worth showing up for, while helping AUIS stand out among other university clubs.
At the beginning of the year, I struggled to establish a consistent visual direction. Although I had a colour palette and typography in place, my posts often felt disconnected, with different styles competing across the society's social media.
With the final major events of the year approaching, I saw an opportunity to reassess my approach and become more intentional about how I developed and applied the visual identity.
BUILDING A VISUAL DIRECTION
I started by creating a moodboard of visual references that captured the direction I wanted to take AUIS. I was drawn to bold editorial layouts, expressive typography, vibrant colour combinations, and playful graphic elements.
My goal was to create designs that would catch someone's attention while scrolling through Instagram. I wanted the branding to feel contemporary and expressive, using bright colours and bold motifs to build excitement around the society's events.
Rather than approaching each design independently, I began referring to the moodboard more closely when making creative decisions. It became a point of reference for the colours, typography, compositions, and visual elements I wanted to carry throughout the branding.
COLOUR PALETTE
I explored how a bold colour palette could help AUIS stand out and create a recognisable visual presence. Colour became an important part of establishing the overall energy of the branding and connecting different designs.
LOGO VARIATIONS
Wax Seal
Original
Stamp
Glow
The logo variations formed another part of the visual identity. I considered how the different versions could represent an event and work alongside the wider branding.
TYPOGRAPHY
Heading - Editorial Today
Body text - Poppins
Subheading - Sloop Script Two
Typography helped establish the personality of the identity. Drawing on my editorial design references, I explored how bold headings and contrasting type styles could create visual hierarchy and make the designs feel more expressive.
SOCIAL MEDIA POSTS
Real life applications plus two special event posters based on a certain theme
One of my main goals was to make the posts feel more cohesive. I started paying closer attention to how colour, typography, composition, layout, and graphic elements worked together.
Instead of treating each post as an isolated design, I began considering how the pieces would look as a collection and how their elements can be shared. Although each post had a different purpose, I wanted them to share a recognisable visual style.
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
CAROUSELS
The event recap carousels were an opportunity to capture the energy of AUIS events and bring those moments together in a continuous visual experience. Rather than treating each slide as a separate graphic, I designed the layouts to flow into one another, encouraging viewers to swipe through the recap.
I wanted the carousels to feel engaging and expressive while remaining consistent with the wider visual identity. This meant considering how typography, graphic elements, and photography could work together across the sequence without interrupting the overall flow.
CAROUSELS
CAROUSELS
CAROUSELS
CAROUSELS
CAROUSELS
CAROUSELS
CAROUSELS
LANYARD CARDS
Exec lanyard Made for the 2026 exec to wear at events; quick, at-a-glance ID that still carries the brand beyond graphic design
LANYARD CARDS
LANYARD CARDS
LANYARD CARDS
LANYARD CARDS
LANYARD CARDS
MERCH
under construction with matcha, modern family, and procrastination :D
EVALUATING MY PRACTICE
I evaluated my progress by comparing my earlier designs with my newer work and paying attention to feedback from my team.
Looking back at the earlier posts, I could identify several inconsistencies in composition, typography, elements, layout, and colour. In my newer designs, these elements worked together more cohesively, creating a more consistent visual style across the different applications.
My team also responded positively to the overall aesthetic and colour choices. This feedback gave me an outside perspective on the direction I was developing and helped me recognise the value of creating a cohesive visual language.
Although this feedback was useful, it was an informal way of evaluating the work rather than a structured measure of audience response. In future projects, I want to document feedback more in depth and gather perspectives from the intended audience as well.
REFLECTION & NEXT STEPS
AUIS
AUIS
director
of events
SHAURYA SRIRAM
AUIS
AUIS
KATHIE BAHAD
President
Old posts: Semester one
This experience taught me the importance of having a clear visual direction before developing individual designs. While I had already set a colour palette and typography earlier in the year, I realised that having these elements alone did not mean consistency.
Referring to my moodboard more often helped me make more considered decisions and connect the different applications through a shared visual style and elements.
Moving forward, I want to carry this approach into my future design work by establishing clearer visual references, documenting my decisions throughout the process, and creating more intentional ways to evaluate my designs. I also want to continue exploring how bold, expressive visual identities can communicate a brand's personality without relying on predictable conventions.
Home
Contact
Posters
Projects
About
Back
AUIS REDESIGN
(Auckland University Indian Society)
A bright, distinctive visual identity for AUIS, built to flex across merch, events, and socials while staying recognisable.
https://www.instagram.com/au.indiansociety/?hl=en
Team
Timeline
Role
Me, myself, and I :D
Ongoing
The only Graphic Designer for AUIS, I was responsible for developing the club’s visual identity. Designing Merch &producing graphic content to represent the club
ILUME
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
ILLUME
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
THE CHALLENGE
For this year's AUIS branding, I wanted to create a visual identity that felt exciting, modern, and distinctive without relying on stereotypical cultural imagery. I wanted the branding to appeal to students looking for events that felt exciting and worth showing up for, while helping AUIS stand out among other university clubs.
At the beginning of the year, I struggled to establish a consistent visual direction. Although I had a colour palette and typography in place, my posts often felt disconnected, with different styles competing across the society's social media.
With the final major events of the year approaching, I saw an opportunity to reassess my approach and become more intentional about how I developed and applied the visual identity.
BUILDING A VISUAL DIRECTION
I started by creating a moodboard of visual references that captured the direction I wanted to take AUIS. I was drawn to bold editorial layouts, expressive typography, vibrant colour combinations, and playful graphic elements.
My goal was to create designs that would catch someone's attention while scrolling through Instagram. I wanted the branding to feel contemporary and expressive, using bright colours and bold motifs to build excitement around the society's events.
Rather than approaching each design independently, I began referring to the moodboard more closely when making creative decisions. It became a point of reference for the colours, typography, compositions, and visual elements I wanted to carry throughout the branding.
COLOUR PALETTE
I explored how a bold colour palette could help AUIS stand out and create a recognisable visual presence. Colour became an important part of establishing the overall energy of the branding and connecting different designs.
LOGO VARIATIONS
Wax Seal
Original
Stamp
Glow
The logo variations formed another part of the visual identity. I considered how the different versions could represent an event and work alongside the wider branding.
TYPOGRAPHY
Heading - Editorial Today
Body text - Poppins
Subheading - Sloop Script Two
Typography helped establish the personality of the identity. Drawing on my editorial design references, I explored how bold headings and contrasting type styles could create visual hierarchy and make the designs feel more expressive.
SOCIAL MEDIA POSTS
Real life applications plus two special event posters based on a certain theme
One of my main goals was to make the posts feel more cohesive. I started paying closer attention to how colour, typography, composition, layout, and graphic elements worked together.
Instead of treating each post as an isolated design, I began considering how the pieces would look as a collection and how their elements can be shared. Although each post had a different purpose, I wanted them to share a recognisable visual style.
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
CAROUSELS
The event recap carousels were an opportunity to capture the energy of AUIS events and bring those moments together in a continuous visual experience. Rather than treating each slide as a separate graphic, I designed the layouts to flow into one another, encouraging viewers to swipe through the recap.
I wanted the carousels to feel engaging and expressive while remaining consistent with the wider visual identity. This meant considering how typography, graphic elements, and photography could work together across the sequence without interrupting the overall flow.
CAROUSELS
CAROUSELS
CAROUSELS
CAROUSELS
CAROUSELS
CAROUSELS
CAROUSELS
LANYARD CARDS
Exec lanyard Made for the 2026 exec to wear at events; quick, at-a-glance ID that still carries the brand beyond graphic design
LANYARD CARDS
LANYARD CARDS
LANYARD CARDS
LANYARD CARDS
LANYARD CARDS
MERCH
under construction with matcha, modern family, and procrastination :D
EVALUATING MY PRACTICE
I evaluated my progress by comparing my earlier designs with my newer work and paying attention to feedback from my team.
Looking back at the earlier posts, I could identify several inconsistencies in composition, typography, elements, layout, and colour. In my newer designs, these elements worked together more cohesively, creating a more consistent visual style across the different applications.
My team also responded positively to the overall aesthetic and colour choices. This feedback gave me an outside perspective on the direction I was developing and helped me recognise the value of creating a cohesive visual language.
Although this feedback was useful, it was an informal way of evaluating the work rather than a structured measure of audience response. In future projects, I want to document feedback more in depth and gather perspectives from the intended audience as well.
REFLECTION & NEXT STEPS
AUIS
AUIS
director
of events
SHAURYA SRIRAM
AUIS
AUIS
KATHIE BAHAD
President
Old posts: Semester one
This experience taught me the importance of having a clear visual direction before developing individual designs. While I had already set a colour palette and typography earlier in the year, I realised that having these elements alone did not mean consistency.
Referring to my moodboard more often helped me make more considered decisions and connect the different applications through a shared visual style and elements.
Moving forward, I want to carry this approach into my future design work by establishing clearer visual references, documenting my decisions throughout the process, and creating more intentional ways to evaluate my designs. I also want to continue exploring how bold, expressive visual identities can communicate a brand's personality without relying on predictable conventions.
Home
Contact
Posters
Projects
About
Back
AUIS REDESIGN
(Auckland University Indian Society)
A bright, distinctive visual identity for AUIS, built to flex across merch, events, and socials while staying recognisable.
https://www.instagram.com/au.indiansociety/?hl=en
Team
Timeline
Role
Me, myself, and I :D
Ongoing
The only Graphic Designer for AUIS, I was responsible for developing the club’s visual identity. Designing Merch &producing graphic content to represent the club
ILUME
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
ILLUME
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
AUIS
THE CHALLENGE
For this year’s AUIS branding, I wanted to create a visual identity that felt exciting, modern, and distinctive without relying on stereotypical cultural imagery. I wanted the branding to appeal to students looking for events that felt exciting and worth showing up for, while helping AUIS stand out among other university clubs.
At the beginning of the year, I struggled to establish a consistent visual direction. Although I had a colour palette and typography in place, my posts often felt disconnected, with different styles competing across the society’s social media.
With the final major events of the year approaching, I saw an opportunity to reassess my approach and become more intentional about how I developed and applied the visual identity.
BUILDING A VISUAL DIRECTION
I started by creating a moodboard of visual references that captured the direction I wanted to take AUIS. I was drawn to bold editorial layouts, expressive typography, vibrant colour combinations, and playful graphic elements.
My goal was to create designs that would catch someone’s attention while scrolling through Instagram. I wanted the branding to feel contemporary and expressive, using bright colours and bold motifs to build excitement around the society’s events.
Rather than approaching each design independently, I began referring to the moodboard more closely when making creative decisions. It became a point of reference for the colours, typography, compositions, and visual elements I wanted to carry throughout the branding.
COLOUR PALETTE
I explored how a bold colour palette could help AUIS stand out and create a recognisable visual presence. Colour became an important part of establishing the overall energy of the branding and connecting different designs.
LOGO VARIATIONS
Wax Seal
Original
Stamp
Glow
The logo variations formed another part of the visual identity. I considered how the different versions could represent an event and work alongside the wider branding.
TYPOGRAPHY
Heading - Editorial Today
Body text - Poppins
Subheading - Sloop Script Two
Typography helped establish the personality of the identity. Drawing on my editorial design references, I explored how bold headings and contrasting type styles could create visual hierarchy and make the designs feel more expressive.
SOCIAL MEDIA POSTS
Real life applications plus two special event posters based on a certain theme
One of my main goals was to make the posts feel more cohesive. I started paying closer attention to how colour, typography, composition, layout, and graphic elements worked together.
Instead of treating each post as an isolated design, I began considering how the pieces would look as a collection and how their elements can be shared. Although each post had a different purpose, I wanted them to share a recognisable visual style.
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
POSTS
CAROUSELS
The event recap carousels were an opportunity to capture the energy of AUIS events and bring those moments together in a continuous visual experience. Rather than treating each slide as a separate graphic, I designed the layouts to flow into one another, encouraging viewers to swipe through the recap.
I wanted the carousels to feel engaging and expressive while remaining consistent with the wider visual identity. This meant considering how typography, graphic elements, and photography could work together across the sequence without interrupting the overall flow.
CAROUSELS
CAROUSELS
CAROUSELS
CAROUSELS
CAROUSELS
CAROUSELS
CAROUSELS
LANYARD CARDS
Exec lanyard Made for the 2026 exec to wear at events; quick, at-a-glance ID that still carries the brand beyond graphic design
LANYARD CARDS
LANYARD CARDS
LANYARD CARDS
LANYARD CARDS
LANYARD CARDS
MERCH
under construction with matcha, modern family, and procrastination :D
EVALUATING MY PRACTICE
I evaluated my progress by comparing my earlier designs with my newer work and paying attention to feedback from my team.
Looking back at the earlier posts, I could identify several inconsistencies in composition, typography, elements, layout, and colour. In my newer designs, these elements worked together more cohesively, creating a more consistent visual style across the different applications.
My team also responded positively to the overall aesthetic and colour choices. This feedback gave me an outside perspective on the direction I was developing and helped me recognise the value of creating a cohesive visual language.
Although this feedback was useful, it was an informal way of evaluating the work rather than a structured measure of audience response. In future projects, I want to document feedback more in depth and gather perspectives from the intended audience as well.
REFLECTION & NEXT STEPS
AUIS
AUIS
director
of events
SHAURYA SRIRAM
AUIS
AUIS
KATHIE BAHAD
President
Old posts: Semester one
This experience taught me the importance of having a clear visual direction before developing individual designs. While I had already set a colour palette and typography earlier in the year, I realised that having these elements alone did not mean consistency.
Referring to my moodboard more often helped me make more considered decisions and connect the different applications through a shared visual style and elements.
Moving forward, I want to carry this approach into my future design work by establishing clearer visual references, documenting my decisions throughout the process, and creating more intentional ways to evaluate my designs. I also want to continue exploring how bold, expressive visual identities can communicate a brand’s personality without relying on predictable conventions.
Home
Contact
Posters
Projects
About